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Why It’s Important

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By: Michael Barbella

Managing Editor

Medical device marketing must stay relevant to physicians, and what better way than to give them access to data from our devices? An article in the Journal of Mobile Technology in Medicine (JMTM) said that iPhone and Android platforms have applications specifically created for orthopedic surgeons.1,2 The Journal reported that 84 percent of U.S. orthopedic health professionals currently use a smartphone, that 53 percent use applications in clinical practice, and that 96 percent indicated they would like to see more applications.

The healthcare market for apps was estimated at $718 million in 2011.3 The leading apps used in medical specialties was reported in a JMTM article titled “An Empirical Review of the Top 500 Medical Apps in a European Android Market” (see Chart 1).4 Many of the reasons physicians use mobile health applications are shown in Chart 2.5

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